PowerNotify sends subscribers alerts that supplement other information sources such as television and radio media, web broadcasts, or condensed web information such as WAP. The alert is a short message typically indicating an upcoming event about which the subscriber may wish to receive additional information. These messages are not a distilled web page, but a few words or short sentence tailored for each subscriber. One example of this product is the company's original IPONotify service. Customers choose one or more communication devices to receive alerts. They also choose from categories of underwriters about which they want immediate information on pending IPOs. When information about a new IPO becomes available, IPONotify customers are immediately given a 'heads up'. Subscribers appreciate this service because the alert gives them a warning of a client company's future broadcast; a specific category or keyword about which they have already expressed an interest. The subscribers will often have time to get to the company's broadcast source, whether computer, TV, or radio, before the news event is broadcast. Client companies benefit from this service because the alerts bring subscribers back to the client company who wish to obtain more detailed information on the alert. In many cases, this will generate increased advertising revenues. The alerts additionally make the client company more valuable to the subscriber by keeping him and her well informed over specific chosen topics.

PowerNotify is the premier choice not only because it is the first, because it is based upon an existing proven system, but because its entire design is scalable from a system notifying dozens of users to one notifying tens of thousands of users. PowerNotify's hardware, Internet, and communications-intensive system has been designed to provide a minimal response time to thousands of subscribers.